Football Club

Week 2, Bayern Munich formal and Deutsche Telekom signed a new contract until 2013, Bayern general manager Uli Hoeness said excitedly: “can and partners such as Deutsche Telekom continued cooperation between the way, I am very proud of.” Although the two sides did not disclose contract details, but German media have reported that the annual sponsorship fee will increase from the original 20 million euros to 25 million euros.

Clear to everyone that Europe is currently experiencing a severe financial crisis, in 2002, Deutsche Telekom has just started to become the main sponsor of Bayern when Bayern won just last year the European Champions League titles, is in the peak period of However, seven years ago, Bayern sponsorship fee is also only 20 million euros per year, and now the league is only ranked 8 out of the Champions League to face Bayern can still leave a bad environment to get 25 million euros next year, which shall not be Bayern are not stunning the market development capabilities.

Accept the “Munich Daily” interview, the German sports marketing expert Hartmut – Saass Troughton analysis of Bayern market operation’s success. While Bayern’s stadium record in recent years, disappointing, but Saass Troughton think that Bayern’s brand value is gradually improve, he said: “If Bayern are now playing a second division league, which will undoubtedly be very bad, But now we have to admit that Bayern’s brand value has never reached the height of, through the good ideas and a variety of creativity, Bayern won a lot of sponsorship, and it was also expected them to return to the pitch peak. ”

However, Saass Troughton also admitted that, if the record Bayern slump continues, and that right will bring great harm to Bayern, “Champions League elimination will be very bad, because at least you have to enter the quarter-finals or semi-finals failure to do so will result in you losing ground in some countries, a European league victory in a Champions League is far from irreparable loss. Bayern deep inside information in Europe, a club, but if prolonged backward on the other teams, but also they can not afford at this time, you will be other, more powerful replaced by the club, whether it is on the pitch, or in the market. ”

The Saass Troughton view, Bayern’s management capacity in the market development in a leading position in Europe, he said with admiration: “They have a long-term business vision, it is their success in Europe, They are in the top position, even more than Manchester United is also a strong Real Madrid in the sponsorship side on too amateur, and they have no vision, and now has even done 15 years ago, will sell ad space, and Bayern than in this regard, they seemed to be the same as in two of the world is like on the German Bundesliga C, Bayern Regensburg same right. ”

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